Know your competitors

Usually when we visit clients for the first time we are told that either they have no competitors or very few.  When the client has seen our recommended market strategy there is general surprise when brochures from what they felt were non-existent competitors are presented.

Companies can always learn from their competitors facts about turnover, profit, strength of sales forces, number of employees, structure of marketing division, old and new products and services, marketing methods and marketing budgets.  As part of MPC's strategic planning (see Retail, FMCG or Leisure sections), MPC make a point of gathering as much competitor market intelligence as possible.

The "Know Your Competitors" ladder is seen as an early necessity on the board to success.

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