Competitor steals market

The majority of companies underestimate their competitors by over 70% through lack of research.

Market intelligence is one of the most important aspects of marketing today, allowing companies to change course before it is too late.

There can be no excuse for ignoring competitors' activities.  In many cases companies become arrogant in believing that they do not have competitors.  Selective research can save companies from losing £millions.

MPC offers the following research to ensure that you are aware of all your competitors and their marketing activities:

• Researching UK and world for companies operating in your markets and identifying their strategies, sales activity, pricing and long term prospects, for your company

• Economic research incorporating business-to-business interviewing with key decision makers to identify market trends involving your competitor's activities.

• Preparing long-term market forecasts covering 5 and 10 years.

See also our Business-to-Business Research pages in Retail, FMCG and Leisure for more information

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