MPC ASSOCIATES
marketing, management and economic consultants


STEPS TO SUCCESSFUL RETAIL BUSINESS
RETAIL DEVELOPMENT PLANNING

DEVELOPMENTS
Speciality shopping centres, out-of-town shopping centres  

RETAILERS
Supermarkets, superstores, hypermarkets, department stores, out-of-town hardware stores, convenience stores, out-of-town furniture stores, garden centres, petrol filling stations, dry cleaners, laundries, neighbourhood/corner shop grocers (baby sharks), greengrocers, wine and spirit merchants, delicatessens, frozen food stores, banks, building societies, hardware stores, chemists, newsagents, clothing and fashion shops, shoe shops, sportswear, book shops, antique shops.

Site Location 

It is vital to site your business in the strongest position: this is the key to the success of any retail development.  You can change management but you can't change your site.   

Too often retail developments run into trouble within months of opening because of inefficient research and planning.  MPC's site location and development services can reduce the worries connected with the opening of new retail outlets.

In effect the service takes the form of a marketing and development strategy.  

Apart from site location and selection, the planning process incorporates project content and market support leading to a forecast on project viability.

 

Site location and Development Planning for Supermarkets, Department Stores, High Street Retailers and Leisure operators.

  

Over the past 31 years, MPC has provided consultancy services to assist in the successful development of supermarkets and other forms of fast food and non-food services, both in and out of town. In each case retail studies are carried out to assess the following aspects of trading:

isochrone map
 
1 Planning prototype store
2 Consumer market research - assessing the catchment market
3 Individual site location analysis for prototype and new stores (the most critical issue, as once agreed it can never be changed)
4 Retail development criteria
5 Demographic analysis
6 Isochrone development to establish catchment area and project market share attendance.
7 Store size.
8 Store layout.
9 Car parking size and layout.
10 Car parking ratios.
11 Product research and product range based on the needs of local population.
12 Merchandising.
13 Cost of store construction and shopfitting.
14 Projected income over 3 years.
15 Projected Cash Flow Analysis, Profit/Loss Accounts - 3 years.
16 Management structure and organisation.
17 Preparation of store site plans.
18 Schematic drawings.
19 Project management of store construction.
20 Recruitment of store management.
21 Training of existing staff
22 Store opening, advertising and promotion.
23 Monitoring sales performance of store.
24 Preparing master plan for developing stores in new locations based on the performance of the prototype store
   

 

>>
Go direct within this section to:

Retailing Services
Marketing strategy part 1
Marketing strategy part 2
Site location 
Research and B2B
Internet strategy  
Construction project management 
Project management marketing part 1
Project management marketing part 2
Contact

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See also FMCG, (Fast-moving consumer goods) Leisure,
 Wines, FMIG©* and Advertising Wastage

*Fast-moving industrial goods (*©copyright 2001 MPC Associates)

© 2001 All content copyright MPC Associates

MPC Associates
Pavilion House, Cradley, Nr. Malvern, Worcestershire WR13 5NP
Tel: (00 44)1886 880500; Fax: (0044)1886 880848
Email: mpc@mpcassociates.com