MPC ASSOCIATES
marketing, management and economic consultants


STEPS TO SUCCESSFUL RETAIL BUSINESS

Project Management - Marketing (continued)

Design, advertising and printing

MPC will negotiate on your behalf for the most economic method of getting maximum audiences through

  • press
  • radio
  • TV
  • direct mail advertising
  • brochure design and printing

MPC will ensure minimum wastage of media and direct mail spend.

 

MPC...

MPC working for you - telephone research

...working for you

Market research

MPC will undertake desk, business-to-business and telephone research for your consumer or industrial products and services.  This is handled in-house by MPC's consultants.

Where your needs are for more specific quantitative and qualitative market research, MPC appoints outside specialist research companies on your behalf.

Public relations

MPC will prepare press releases and issue them to selected journalists and editors covering press, TV and radio. We will arrange specific public relations events and meetings.

Internet strategies

MPC will plan and implement web design and maintenance, web site content, web hosting, e-commerce, web advertising, data collection, web links and call centre back-up.

Project management

MPC also undertakes construction project management for retailing, leisure and tourism developments, among others.  This form of project management follows a traditional pattern ensuring that developments are completed on time and within cost estimates. 

While computer input can speed up the progress of construction, in the end it is down to on-site management to ensure that budgets are not exceeded.  Recently, large complexes such as the Channel Tunnel, the Dome and Disney Paris have been completed with final expenditure two to six times in excess of budget - sometimes more.  For this reason MPC only uses Project Managers who have at least 30 years on-site experience and are capable of handling overseas work forces.

 

>>
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Retailing Services
Marketing strategy part 1
Marketing strategy part 2
Site location
Research and B2B
Internet strategy  
Construction project management 
Project management marketing part 1
Project management marketing part 2
Contact

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See also FMCG (Fast-moving consumer goods), Leisure,
 Wines, FMIG©* and Advertising Wastage

*Fast-moving industrial goods (©copyright 2001 MPC Associates)


© 2001 All content copyright MPC Associates

MPC Associates
Pavilion House, Cradley, Nr. Malvern, Worcestershire WR13 5NP
Tel: (00 44)1886 880500; Fax: (0044)1886 880848
Email: mpc@mpcassociates.com

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