MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL RETAIL BUSINESS

Marketing and Development Strategy 
prepared by MPC: 

Company audit : Researching your market : Long-range planning : 
Recommendations and action plan

Getting to know you - 
COMPANY AUDIT

MPC will prepare audits as an essential part of developing any strategy.  This is so that we can get an in-depth understanding of your organisation, to provide a strong basis for our analysis and recommendations for improvements.  To see more about how MPC works alongside your company, see the Golden Rules of consultancy relationships in our section About MPC.

The audit will cover:

• existing stores and their location
• in-store performance
• production
• sales trends
• advertising and promotion
• service development (new or existing)
• pricing policies
• sales administration
• marketing administration
• distribution channels
• profit trends by service
• SWOT analysis

Getting to know your competitors - 
RESEARCH

MPC will identify opportunities and trends within your existing markets, and examine the potential of new markets.

MPC will survey competitors, and analyse:

• stores
• services
• prices
• margins
• marketing methods
• market penetration
• sales performance UK and overseas
• financial stability
• turnover
• profitability

Retailing Services
Marketing strategy part 1
Marketing strategy part 2
Site location
Research and B2B
Internet strategy  
Construction project management 
Project management marketing part 1
Project management marketing part 2
Contact

Or explore the ups and downs of business life 
through our snakes and ladders board
The picture leads you direct to that square;
the wording takes you to the main board.
Use browser's BACK button to return