MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL RETAIL BUSINESS

MPC's Business-to-business research service 

UK and WORLD MARKETS for Retail Industries-
Individual companies and market sectors

Need to know your market?  MPC's comprehensive reports cover a five year forecast with the following elements: 

• estimated growth of overall market value
• market trends
• review of previous 5 years
• market share by type of retail outlet
• trends in central and out-of-town locations
• analysis of specific store groups including marketing strategy, retail operations policy, store design, customer profile, financial profile 
• trends in size of outlet 
• expansion of retail network
• geographical focus
• worldwide influence on merchandise sources
• planning considerations 
• shopping and leisure pastimes of tomorrow
• home based shopping
• demographic trends affecting retail markets
• employment
• consumer mobility - private and public transport - parking
• marketing spend 
• new forms of promotion 
• competitors' activities 
• acquisitions and mergers (projected)
• strengths and weaknesses of company management identifying gaps in specific markets 
• opportunities and threats facing the company

Retailing Services
Marketing strategy part 1
Marketing strategy part 2
Site location
Research and B2B
Internet strategy  
Construction project management 
Project management marketing part 1
Project management marketing part 2
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