MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL RETAIL BUSINESS

Marketing and Development Strategy 
prepared by MPC (cont'd): 

Company audit : Research your market : Long-range planning :
Recommendations and action plan

MPC will develop long term planning for any retail service. We will review the following:

• changing consumer preferences
• unsatisfied customer wants
• competitors
• economic conditions
• political and social climate
• new marketing methods
• new long-term solutions to improve department or sector performance in-store

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Getting going - 
RECOMMENDATIONS AND ACTION PLAN

MPC will prepare recommendations and an action plan in report form.  Reports set clear objectives and priorities for your business, and cover:

• new merchandise and buying structure
• pricing policies
• floor management and organisation
• increased customer attendance
• improved customer flows
• improved store layout
• improved advertising, public relations, design, point of sale, direct mail
• additional consumer quantitative and qualitative market research
• increased sales and profitability

Retailing Services
Marketing strategy part 1
Marketing strategy part 2
Site location
Research and B2B
Internet strategy  
Construction project management 
Project management part 1
Project management part 2
Contact

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