MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL LEISURE DEVELOPMENT

Marketing and Development Strategy 
prepared by MPC (cont'd): 

Company audit : Research your market : Long-range planning :
Recommendations and action plan

MPC will develop long term planning for any leisure service. We will review the following:

• changing consumer preferences
• unsatisfied customer wants
• competitors
• economic conditions
• political and social climate
• new marketing methods
• new products likely to be developed 5 - 10 years

Getting going - 
RECOMMENDATIONS AND ACTION PLAN

MPC will prepare recommendations and an action plan in report form.  Reports set clear objectives and priorities for your business, and cover:

• new products or services development
• pricing policies
• sales administration and organisation
• improved distribution
• improved advertising, public relations, design, direct mail
• additional consumer quantitative and qualitative market research
• increased sales and profitability

Leisure services 
Marketing strategy 1 
Marketing strategy 2
Site location 
Business-to-business research 
Internet strategy 
Project management marketing part 1 
Project management marketing part 2 
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