MPC ASSOCIATES
marketing, management and economic consultants


STEPS TO SUCCESSFUL LEISURE BUSINESS
LEISURE DEVELOPMENT PLANNING

DEVELOPMENTS
Tourist attractions, historic theme parks,  waterparks, museums, art galleries, zoos, aquaria, arenas, stadia, Multi-Activity Family Entertainment Centres, horseracing courses, business parks with retail and leisure facilities, public sector multi-purpose schemes 

LEISURE ACTIVITIES
Theatres, cinemas, halls of fame, hotels, conference centres, pubs, restaurants, bars, fast food, night clubs, children's play attractions, swimming pools, keep fit clubs, squash clubs, ten-pin bowling, roller skating rinks, tennis clubs, polo, racehorse breeding, riding schools, betting shops, casinos, bingo, golf courses, adventure golf, 3-day eventing, football clubs, rugby clubs, university Student Union complexes.

 

Site Location and development planning 

It is vital to site your business in the strongest position: this is the key to the success of any leisure development.  You can change management but you can't change your site.   

Too often leisure developments run into trouble within months of opening because of inefficient research and planning.  MPC's site location and development services can reduce the worries connected with the opening of new leisure facilities.

In effect the service takes the form of a marketing and development strategy.  

Apart from site location and selection, the planning process incorporates project content and market support leading to a forecast on project viability.

Site location and development planning for leisure developments and individual activities.
Over the past 35 years, MPC has provided consultancy services to assist in the successful development of leisure activities including fast food services, both in and out of town. In each case feasibility studies are carried out to assess the following aspects of trading:

 
1 Planning prototype leisure development
2 Consumer market research - assessing the catchment market
3 Individual site location analysis for prototype and new leisure activities (the most critical issue, as once agreed it can never be changed)
4 Leisure development criteria
5 Demographic analysis
6 Isochrone development to establish catchment area and project market share attendance.
7 Leisure development size
8 Internal layout.
9 Car parking size and layout.
10 Car parking ratios.
11 Activity research and range based on the needs of local population.
12 Merchandising.
13 Cost of leisure development construction and internal fitting.
14 Projected income over 3 years.
15 Projected Cash Flow Analysis, Profit/Loss Accounts - 3 years.
16 Management structure and organisation.
17 Preparation of site plans.
18 Schematic drawings.
   
19 Project management of leisure development construction.
20 Recruitment of store management.
21 Training of existing staff.
22 Centre opening, advertising and promotion.
23 Monitoring sales performance of leisure development.
24 Preparing master plan for developing leisure activity centres in new locations based on the performance of the prototype.

 

 
Go direct within this section to:

Leisure services 
Marketing strategy 1 
Marketing strategy 2 
Site location
Business-to-business research 
Internet strategy 
Construction project management 
Project management marketing part 1 
Project management marketing part 2 
Contact

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See also Retail,  FMCG (Fast-moving consumer goods),
 Wines, FMIG©* and Advertising Wastage

*Fast-moving industrial goods (©copyright 2001 MPC Associates)

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© 2001 All content copyright MPC Associates

MPC Associates
Pavilion House, Cradley, Nr. Malvern, Worcestershire WR13 5NP
Tel: (00 44)1886 880500; Fax: (0044)1886 880848
Email: mpc@mpcassociates.com