MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL LEISURE BUSINESS

MPC's Business-to-business research service 

UK and WORLD MARKETS for Leisure Industries-
Individual companies and market sectors

Need to know your market?  MPC's comprehensive reports cover a five year forecast with the following elements: 

• estimated growth of overall market value
• market trends
• review of previous 5 years
• market share by type of leisure facility
• trends in central and out-of-town locations
• analysis of specific leisure groups including marketing strategy, site design, customer profile, financial profile 
• trends in size of facility 
• expansion of retail network
• geographical focus
• worldwide influence on merchandise sources
• planning considerations 
• shopping and leisure pastimes of tomorrow
• demographic trends affecting leisure markets
• employment
• consumer mobility - private and public transport - parking
• marketing spend 
• new forms of promotion 
• competitors' activities 
• acquisitions and mergers (projected)
• strengths and weaknesses of company management identifying gaps in specific markets 
• opportunities and threats facing the company

Leisure services 
Marketing strategy 1 
Marketing strategy 2 
Site location 
Business-to-business research
Internet strategy 
Construction project management 
Project management marketing part 1 
Project management marketing part 2 
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