MPC's HISTORY |
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 The company was founded in
1968 to advise manufacturers of consumer products on the development of
their distribution strategies in line with the changing pattern of
retailing. In the following decades MPC became a forerunner in the
race for retail success at a time when retailing was rapidly expanding
both the in high street and elsewhere.
In the early seventies, MPC became known as the leading UK consultancy on out-of-town shopping and for its site location analyses on behalf of major retail groups in the UK, France and Holland. In 1978, MPC extended its consultancy services to incorporate construction project management. At the other end of the retail spectrum, MPC worked for major Department stores groups. MPC subsequently extended its economic research and development planning skills into the leisure industry, creating the concept of the Multi-Activity Family Entertainment Centre. After extensively researching every known leisure activity in the USA, MPC developed the first Multi-Activity Family Entertainment Centre in the world. The concept was designed to fuse retailing elements with leisure activities. Recognising the leisure benefit of integrated retailing to the customer was an enormous step forward for both leisure and retailing industries and was the start of an explosion of consumer spending in a new sector of leisure complexing. The 1990s saw a growing need for marketing strategies to assist nationalised industries to become more 'commercial'. MPC completed a number of assignments for the National Health Service with emphasis on cost saving and revenue earning services. In the retail sector, MPC have concentrated on helping independent shops to survive through specialization within cities and towns; and also carried out major consumer market research on the needs of shoppers. In 1998, MPC decided to concentrate its export/import consultancy services on countries which offered high potential for economic growth. India, Turkey and South America were selected and contact offices established in Bangalore, Bombay and Delhi, Istanbul, and Buenos Aires and Ascencion. In 1999, MPC adapted its marketing techniques and experience for clients who wish to do business on the World-Wide Web. The potential of the websites are invaluable, providing they are planned with marketing and corporate public relations as the main objectives; yet many new entrants misdirect their Internet strategies, and end up investing significant sums for low to no returns. MPC aim to provide the full package, enabling the client to add value on the Internet, and to generate extra revenues as the economy moves from "off-line" to "on-line". Since 1999, when MPC first adapted its marketing techniques and experience for clients who wish to do business on the Internet, the usage of this medium has grown to the extent that almost all businesses now have a web presence. The potential of websites to enhance business, however, is closely related to their integration with marketing and corporate public relations strategies as a whole. Many companies misdirect their Internet strategies, and end up investing significant sums for low to no returns. MPC can enable the client to add value on the Internet and to generate extra revenues through their website. In addition to an assessment of company websites and overall Internet strategy, MPC also offers web services including web design and hosting, to its clients.
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