MPC ASSOCIATES
marketing, management and economic consultants


STEPS TO SUCCESSFUL FAST-MOVING CONSUMER GOODS (FMCG) BUSINESS

MPC's Business-to-business research service 

UK and WORLD MARKETS for FMCG industries -
Individual companies and market sectors

Need to know more about your market?  MPC's comprehensive reports for food processing, agricultural and non-food industries (individual companies and overall sectors) cover a five year forecast with the following elements: 

  • estimated growth of overall market value and volume by type of product and market sector
  • existing market trends
  • Review of previous five years
  • consumer demand for products UK and overseas
  • retail price comparisons UK and export
  • analysis of specific companies within food, agricultural and non-food industries
  • assessed effectiveness of companies' marketing and manufacturing operations
  • demographic profile of product users
  • consumer purchasing habits and expenditure
  • product distribution patterns UK and export
  • new product development and diversification
  • competitors' activities:-
  • acquisitions and mergers (projected)
  • development of new wholesale, cash and carry outlets
  • profit and sales ratios
  • marketing spend
  • new forms of promotion
  • employment
  • company product design and packaging
  • strengths and weaknesses of company management
  • identifying gaps in specific markets, opportunities and threats
 

Use B2B research to identify market niches for your new products or services.

Also a valuable method of forecasting
 UK and export sales
 over a 5-year period

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See also Retail, Leisure,
 Wines, FMIG©* and Advertising Wastage

*Fast-moving industrial goods (©copyright 2001 MPC Associates)


© 2001 All content copyright MPC Associates

MPC Associates
Pavilion House, Cradley, Nr. Malvern, Worcestershire WR13 5NP
Tel: (00 44)1886 880500; Fax: (0044)1886 880848
Email: mpc@mpcassociates.com