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MPC's list of danger signals |
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All these are symptoms to watch out for. This is a crucial list in
diagnosing the health status of your organisation.
These symptoms and their remedy are dealt with elsewhere in the site, but if you would like to explore them more directly, follow the links on the right and then use your browser's BACK button to return to this page. |
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| DANGER SIGNAL: | OTHER SITE LINKS: | |||
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1 |
Lack of strategic and long-term planning |
> | See marketing strategies in Retail, FMCG, or Leisure | |
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2 |
Not enough competitor research |
> |
See business-to-business research in Retail, FMCG, or Leisure |
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3 |
Failure to research consumer attitudes |
> |
See marketing strategies in Retail,
FMCG, or
Leisure |
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4 |
Lack of site location research |
> |
See
site location in Retail or Leisure |
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5 |
Lack of motivation for sales force |
> |
See Snakes and Ladders: "Sales force lacks motivation" |
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6 |
Too little attention to new product development |
> |
See Snakes and Ladders: "New product fails" |
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7 |
Lack of marketing staff to implement new strategies
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> | See project management in Retail, FMCG, or Leisure | |
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8 |
Failure to co-ordinate marketing and production with the result that sales exceed production capacity
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> |
See Snakes and Ladders:
"Demand exceeds production" |
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9 |
Inadequate customer care |
> |
See Snakes and Ladders:
"Inadequate customer care" |
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10 |
Failure to recognise export as
a support for lack of home sales |
> |
See FMCG, FMIG export markets |
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11 |
Wastage in advertising and
promotional expenditure |
> |
See special snake page: "Wastage in advertising" |
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12 |
Failure to calibrate the performance of their website |
> |
See
Internet strategies in Retail, FMCG, or Leisure |
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| Note: FMCG = fast-moving consumer goods | ||||
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