MPC ASSOCIATES
marketing, management and economic consultants

STEPS TO SUCCESSFUL FAST-MOVING CONSUMER GOODS (FMCG) BUSINESS

Marketing Strategy 
prepared by MPC: 

Company audit : Researching your market : Long-range planning : 
Recommendations and action plan

Getting to know you - 
COMPANY AUDIT

MPC will prepare audits as an essential part of developing any strategy.  This is so that we can understand the way you work, to provide a strong basis for our analysis and recommendations for improvements.  To see more about how MPC works alongside your company, see the Golden Rules of consultancy relationships in our section About MPC.

The audit will cover:

• raw materials
• production
• sales trends
• advertising and promotion
• product/service development (new or existing)
• pricing policies
• sales administration
• marketing administration
• distribution channels
• profit trends by product/service
• SWOT analysis

Getting to know your competitors - 
RESEARCH

MPC will identify opportunities and trends within your existing markets, and examine the potential of new markets.

MPC will survey competitors, and analyse:

• products
• services
• prices
• margins
• marketing methods
• market penetration
• sales performance UK and overseas
• financial stability
• turnover
• profitability

Marketing strategy 1 
Marketing strategy 2 
Business-to-Business research 
Internet strategies 
Export/Import services 
Implementation services 1 
Implementation services 2 
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